Online approaches and word-of-mouth referrals are the cornerstones of lead-generation for contractors. Search Engine Optimization, pay per click ads, social media channels, content marketing, and email campaigns all have the advantage of reaching a high volume of prospects, but typically generate low attachment and can be costly and time consuming. Pay per lead websites such as HomeAdvisor or Thumbtack can provide a more targeted approach, but charge commission fees that cut into profits, and often generate leads that vary widely in quality. Word of mouth lead development generates much higher attachment, but is necessarily small scale and unpredictable, and is highly contingent on customer satisfaction and can even work against your business.
Bannerman Group’s unique approach provides insights to contractors via prospect snapshot that utilizes data on consumer spending habits, demographics, and real estate. Traffic congestion is taken into consideration as well to zero in on the most profitable and efficient areas for you to do business.
This information is summarized in an easily understandable report document that guides your strategy development. This locational analysis benefits decision making for lead generation and marketing, facility location, operations, and employee recruitment in a way that gives you reach that is as broad as you need it to be, provides you with quality leads, and is budget–conscious.
